In our last article we covered meta tags and using keywords in your text, two of the most important components of “on-page SEO” – changes you can make to your own website to move it up the search results.
In this second part we’ll talk about more things that will help.
Rich content – images, audio, video – with tags
Google likes pages that are action packed. Images are a must but add multimedia – videos and audio clips – as long as they are relevant to your business.
When you add multimedia objects to your website you can add extra information, so use your keywords in these areas. One example is the ‘alt’ text that comes up while the image is loading, is text that is displayed when a mouse hovers over an item.
Use keywords in the filenames of your images and clips as well and compress (optimise) images so that the page is quick to load.
Headings and text effects
We talked about the text content (or ‘copy’) on your page last month so here are a few more tips to help your ranking.
Your most important keywords should appear in your main heading, with
tags. If you’re using a menu-based system like WordPress or Wix the main heading for a page will do this for you. Make sure that your main keyword for each page also appears in the first 100 words of the text.
Sub-headings should also feature keywords and use
tags. Don’t force this though. If the keywords are not relevant to the text that follows the heading, don’t use them.
Long form content
Post long blogs or case studies from time to time as studies show that longer content (over 1500 words) tends to rank higher on Google.
When writing longer copy, use synonyms and alternative words for your keywords. Google is getting better and better at recognising these and for more information Google “Latent Semantic Indexing (LSI) Keywords” as that’s the techie name for them.
Make content easy to share
Google also likes content that’s easy to share. Make sure you have prominent buttons people can click to share your page or blog post on the various social networks and blogging platforms – whichever ones are relevant to your business.
If you’re using a system to update your website, a CMS or blogging platform, look for widgets / plugins / add-ons that provide social sharing buttons (and many other useful functions).
Next we’ll look at linking – on and off your website.