As it’s New Year we thought it was a great time to look back on all the articles we’ve been putting up every month. Sometimes hard to see the wood for the trees, even though we’ve really only scratched the surface of search engine optimisation (SEO) and the art of making your website popular – it’s a huge subject.
We’ve tried to keep the language non-technical to help those who are new to websites and perhaps new to successful online selling. But it helps to read everything in an order that makes senses and introduces the terminology step-by-step.
So this month we decided to recap on what we’ve covered and put it all in context to help you see the big picture.
1. Introduction and initial explanations:
These initial articles tell you why managing your website is such an important part of running a modern business. Regular updating and refreshing will build your audience and increase contacts, leads and sales.
An important piece of the puzzle is knowing the different between organic and paid SEO, covered in the third article. It’s vital to understand this before going on to the next section.
2. The key components of SEO – paid and organic
These articles introduce the main tactics for getting your website high up in Google rankings – which is what this is all about. If you want to get some quick wins that will send an increasing number of people (and the right people) to your website, this is probably the most important section.
3. Regular updates get you noticed
A big part of building organic traffic to your site is to update it regularly with blog posts, videos and other rich content (Google loves rich content). The articles in this section will explain why this is important and give you ideas for things to post.
4. Working around the edges
It’s fantastic seeing your website high up in Google (other search engines are available) but it’s important not to lose sight of the main goals – increasing leads and sales.
So in this section we talk about other things you can do that will help attract people and enticing them to become customers.
Good SEO is greater than the sum of its parts.
While many of the tactics we’ve talked about in these latter sections won’t have a dramatic effect on your Google ranking on their own, doing all of them will combine to steadily improve organic results.
Finally – a warning.
We wrote this article towards the end of last year because so many of our customers have nearly fallen for ridiculous promises of easy and cheap ways to get to the top of Google. Guess what? There aren’t any.
This article explains why you’ll get emails and messages trying to sell these services and why they are only ever going to damage your business, not enhance it.
If you’d like some help with any of the issues we’ve discussed here, please don’t hesitate to get in touch.
We wish you all a Happy New Year!